Website SEO Audit Services
Why Choose Our SEO Auditing Services?
SEO audits are necessary to keep your site optimized. They give insights into your website’s overall performance and help you create an effective SEO strategy going forward. Search engine algorithms and Google Search Essentials are continually being modified so it is important to audit your website on a regular basis.
SEO auditing helps you prioritize the work that will have the biggest impact on your success in search, beginning with the assets you already have on hand — your website. This step ensures your off-page optimization and link building work will lead to results that have a direct impact on your return on investment (ROI).
Does my website need an SEO audit?
While we recommend a yearly audit, you should monitor a website's analytics and keyword rankings more frequently to stay competitive.
Signs your website may need SEO auditing services:
Minimal traffic
A high bounce rate
Significant traffic loss
Slow to load
Outdated or underachieving content
Broken links
Displaying an “HTTPS not secure” warning
Ranking lower than your competitors
Failure to rank for long-tail keywords
Duplicate content
Our team conducts comprehensive SEO audits that are 100% transparent. We’ll look at your site’s on-page, off-page, and technical SEO to determine what’s working (and what’s not) and create a step-by-step action plan with the best SEO practices in mind.
OUR SEO AUDITING SERVICES
Accessibility & indexing
Site architecture
Link Review
Content
Keywords
Analytics
Duplicate content
Broken links
Dangling links
Title tags
Accessibility & indexing
Site architecture
Link Review
Content
Keywords
Analytics
Duplicate content
Broken links
Dangling links
Title tags
TECHNICAL SEO AUDITING SERVICES
Technical SEO audits help optimize each page of your website to perform well in organic search. Your website is a complex network of pages that should follow Google guidelines to help improve your performance in search.
A technical SEO audit uses tools such as Google Search Console to find notifications, errors, and updates affecting your on-page SEO. We also use other tools, like Screaming Frog, Semrush, and Ahrefs to help discover additional insights regarding the following elements:
KEYWORD RESEARCH SERVICES
Keyword research helps you discover keyword opportunities, improve on-page optimization, and ensure your content is aligned with your SEO goals. Targeting the right keywords can help you become competitive in your search space, answer search queries your audience is asking, and set the foundation for the content you need in order to attract your customers.
We never start a project without keyword research — it's a service that's included in every campaign. With our keyword research services, we’ll get to know your industry, company, competitors, and target audience to help you discover the best keywords for you to target. Then we’ll identify keyword themes that, when segmented into more meaningful groupings, can maximize opportunity. You’ll receive a full keyword research report with keyword themes, opportunities, and trends, as well as next steps or recommendations.
ON-PAGE SEO SERVICES
On-page SEO helps search engines understand the content of the given webpage and its relationship to a searcher’s query. As search engines better understand user intent and regularly update their algorithms, it’s essential to stay updated with best practices to maximize your visibility in search.
What is on-page SEO?
On-page SEO (also known as on-site SEO) is the process of optimizing website pages to improve rankings and user experience. This type of SEO focuses on website features you can control, including title tags, content, headers, URLs, and internal links.
On-page SEO is different than off-page SEO, which optimizes elements outside of your site (backlinks, for example).
Our on-page SEO services.
Our team will assess your core web pages for their performance in search. We’ll then suggest changes to on-page elements so that they align with search engine guidelines. Identifying and correcting these on-page factors can have a significant, immediate, and positive impact on your rankings.
These issues could include, but are not limited to:
Structured data
Responsiveness
Crawlability
Site structure
Page speed
Page content
Headers
Image optimization
Title tags
URL naming convention
Meta description
As search engines focus more on serving relevant content, we've enhanced our on-page SEO audits to ensure our client's target pages are worthy of ranking.
Website Audit Process
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STEP ONE
We will meet for a consultation to assess your specific needs and the type of technical SEO product your site will benefit from the most.
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STEP TWO
We will identify and request access to the properties your site uses, depending on the chosen audit, such as Google Search Console or Google Analytics.
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STEP THREE
Once we have access, we'll perform the audit which includes the assessment of 120 individual items for every site.
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STEP FOUR
We’ll compile all the information into a final report. The solutions will be prioritized according to their effect on your website’s ability to rank.
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STEP FIVE
We'll discuss the findings with you and determine the best strategy for implementation.
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STEP SIX
We will continue to track and assess the page to ensure our tactics are yeilding results.
Let’s Grow Your Site Together
Common issues reviewed in SEO audits
After the completion of the audit, our team will develop a custom strategy designed to get your traffic back on track, maximizing your online visibility.
You'll also receive recommendations for resolving other issues, based on the priority reading of each. These issues could include, but are not limited to:
Site structure
Internal linking
Technical errors
Keyword targeting
Search engine indexing
Analytics implementation
Page speed and load time
Crawlability and accessibility
Site security
Broken Links
Ranking drops
Mobile friendliness
Duplicate content issues
Penalization risk and cleanup
And more
Success in search means that your site is visible to search engines. By tackling the technical SEO issues above, you are one step closer to getting the traffic your site deserves. Our SEO audits will identify the issues that are holding you back and provide a roadmap to help you start ranking better in search results.
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What our clients say
Ready to Optimize Your Website's SEO Performance?
Take the first step towards enhancing your website's search engine rankings and visibility with GroClub Marketing's expert SEO auditing services. Don't miss out on the opportunity to improve your site's performance and gain a competitive edge in your industry.
Let GroClub Marketing help you navigate the complexities of SEO and guide you to a successful online presence. Act now and start seeing the results you deserve!